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FRANCE MEN’S NATIONAL FOOTBALL TEAM SPONSORS

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2 mins read

Here are the sponsors for the France Men’s National Football Team ahead of the Euros next summer.

Name of the Football Association – French Football Federation (French: Fédération Française de Football; FFF)

 

SPORTS EQUIPMENT PARTNER


Nike – The American sportswear giant has been the official kit supplier to FFF’s national teams since 2011, when it replaced rival German brand Adidas. The FFF and Nike announced a long-term extension to their partnership in December 2016 which would come into effect in 2018 and run until 2026. It’s reportedly worth 50 million (currently US$61.3 million) per annum.

 

MAJOR PARTNERS


Crédit Agricole – The Montrouge-headquartered French financial institution is a Major Partner of the FFF since 1974. As per the partnership, the two parties have and continue to work on several grassroots initiatives. Crédit Agricole also sponsors FFF’s domestic cup competitions – from levels professional to amateur. It also enjoys a strong branding presence across FFF’s physical and digital assets. The FFF and Crédit Agricole last extended their partnership in May 2018. It currently run until June 2023.


Électricité de France (EDF) – The London-headquartered French electric utility company serves as a Major Partner to the FFF since 2014. The two parties last extended their partnership in April 2018 that would see EDF extend its sponsorship to cover FFF’s National Women’s and eSports (eFoot) Teams. The deal currently runs until June 2023, granting EDF a strong branding presence across FFF’s physical and digital assets.


Orange – The Paris-headquartered French telecom company also serves as a Major Partner to the FFF. The partnership is an effort to promote and enhance the quality of football in France right from the grassroots level. Orange also enjoys branding exposure across FFF’s physical and digital assets. The two parties last extended their partnership in May 2018, which currently runs until 2022.


PMU – The state-controlled French betting firm serves as a Major Partner to the FFF since 2010. The partnership grants PMU branding rights across FFF’s physical and digital assets.


Volkswagen – The Wolfsburg-headquartered German automaker replaced Citroën on FFF’s sponsorship portfolio in 2014, signing on as a Major Partner. The partnership sees Volkswagen supply its fleet of cars to FFF’s players and staff. The automaker also holds branding rights across the football association’s physical and digital assets. The two parties last renewed their deal in December 2017, which is currently set to run until June 2023.

 

OFFICIAL PARTNERS


Carambar – The French confectionery brand signed a four-year deal as an Official Partner of the FFF in July 2017. The partnership sees Carambar’s products made available at FFF’s national teams’ home matches. Carambar also holds branding rights across FFF’s physical and digital assets, as well as image rights for their players to feature in its promotional content.


Coca-Cola – The French arm of the American beverages giant serves as an Official Partner to the FFF since 1997. The partnership is an effort to promote and enhance the quality of football in France right from the grassroots level. Coca-Cola also enjoys a strong branding presence across FFF’s physical and digital assets. Coca-Cola last renewed its partnership with the FFF in May 2018, which currently runs until June 2023.


Intermarché – The Bondoufle-headquartered French supermarket chain signed on as an Official Partner to the FFF in June 2018, after the latter ended their partnership with rival supermarket chain Carrefour. The partnership is an effort to bolster the French national teams that grants Intermarché a strong branding presence across FFF’s physical and digital assets. Intermarché renewed its deal with the FFF last month to run until 2028.


KFC – The American fast-food giant serves as an Official Partner to the FFF since 2014. The partnership grants KFC a strong branding presence across FFF’s physical and digital assets. The two parties last extended their partnership in June 2018 that would see KFC’s sponsorship extended to women’s football as well. Their deal currently runs until 2023.


Brioche Pasquier – The French bakery group is an Official Partner of the FFF since 2004. The partnership grants Brioche Pasquier branding rights across FFF’s physical and digital assets. The FFF last extended their deal with Brioche Pasquier in May 2018, which currently runs until June 2023.

Written By
Anshuman Joshi

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