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German football team partners with TCL

German Football Association announces TCL deal

October 5, 2023

Consumer electronics brand TCL has signed a new multi-year partnership with the German Football Association (DFB), thereby becoming an Official Partner of the Germany men’s national football team.

The four-year deal will see TCL work with the DFB on various campaigns to promote its TV range, sound bars and air conditioning systems.

Dr. Holger Blask, Managing Director Marketing & Sales and spokesperson for DFB GmbH & Co KG, commented:

We are absolutely thrilled to join the national team family to support. We are living in the mobile era and we do almost everything on the go. However, when we sit in front of TV together with friends and family to watch our national team, we want to see it in a big screen TV. TCL invites you to the world of immersive viewing experiences like you feel that you are in the stadium together with the national team. Enjoy the best immersive moment with TCL’s new super big inch TV series with the industry leading 144Hz ultra fast panel refresh rate panels to capture every speedy moments of the national team’s game. All the goal moments can be better reproduced with a bigger TV screen.

We welcome TCL as a new partner of our men’s national team. With TCL, we have another global player in our partner portfolio that will also support us with their technology expertise and innovations in connecting more closely with football fans worldwide. We are pleased to be able to contribute to increasing TCL’s brand awareness in Germany and beyond.

Carlos Li, General Manager of TCL Industries Europe Business Group, added:

The joint DFB partnership sets the guardrails and cornerstones for a sustainable, smart and successful future on both sides. With the support of TCL and the innovative premium QD-Mini LED 4K TVs, XL TV sizes up to 115 inches, immersive soundbars and smart air conditioners, centrally researched and developed for a satisfying experience of our customers, we will support the men’s national soccer team on the road to success at any time and at any moment.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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