Here are the sponsors for the Germany Men’s National Football Team ahead of the Euros next summer.
Name of the Football Association – German Football Association (German: Deutscher Fußball-Bund; DFB)
Adidas – The German sportswear giant has been the technical partner of the DFB since 1954, when the latter was granted UEFA affiliation. This is one of the longest ongoing partnerships in the game. Adidas last renewed its deal with DFB as the official kit supplier for their teams in September 2018, taking their partnership to at least 2026.
Volkswagen – The Wolfsburg-headquartered automaker replaced Mercedes-Benz on DFB’s sponsorship portfolio in July 2017, ending the DFB-Mercedes marriage that had existed since 1974. The sponsorship sees Volkswagen supply its fleet of cars to DFB’s players and staff. The automaker also holds branding rights across the football association’s physical and digital assets.
Bwin – After serving as the main sponsor to 3. Liga, the German third tier, since 2017, Austrian online betting company Bwin extended its sponsorship with the DFB to include their national teams, the DFB-Pokal, and the Frauen-Bundesliga in January 2019. The extended three-year deal grants Bwin even more branding presence across DFB’s national teams and domestic competitions.
Coca-Cola – The American beverages giant has been an official sponsor of the DFB since 1981. The sponsorship sees Coca-Cola’s drinks made available during DFB’s events and their teams’ international matches. Coca-Cola also holds branding rights across the football association’s physical and digital assets.
Commerzbank – The Frankfurt-headquartered German bank has been an official sponsor of DFB’s national teams since 2008. The partnership sees Commerzbank support the national teams, DFB’s coaching initiatives and also offer several exclusive fan experience opportunities. Commerzbank also enjoys a strong branding presence across the German football association’s physical and digital assets.
Lufthansa – The Cologne-headquartered German airline has been the Official Airline Partner of the DFB since 2005. Under the terms of the partnership, Lufthansa flies the DFB players and staff to and from their international duties. It also enjoys a strong branding presence across the German football association’s physical and digital assets. The two parties last extended their partnership in April 2019. It’s currently set to run until the end of 2022.
Deutsche Post – The Bonn-headquartered German package delivery and supply chain management company started its association with DFB as an exclusive sponsor to their women’s senior national team in 2009. Three years later, they expanded upon that partnership to include the men’s and junior teams as well. Deutsche Post currently serves as DFB’s Exclusive Logistics Partner and offer logistics and transport services for the equipment and luggage. It also enjoys a strong branding presence across DFB’s physical and digital assets. DFB and Deutsche Post last renewed their partnership in June 2019. It is currently set to expire by the end of this year.
Deutsche Telekom – The Bonn-headquartered German telecom giant has served as a premium partner to the DFB since 2006. The partnership has seen the two parties work extensively on several grassroots projects. Deutsche Telekom also enjoys a strong branding presence across DFB’s physical and digital assets.
Rewe – The Cologne-headquartered German supermarket chain has been an official partner of the DFB since 2008. As per the agreement, the two parties have worked together to promote the importance of healthy nutrition in daily dietary intakes. Rewe also enjoys a strong branding presence across DFB’s physical and digital assets. Rewe’s current deal with the DFB lasts until 2022.
Samsung – The South Korean electronics giant serves as the official technology partner to the DFB since May 2018. The partnership sees the two parties work on multiple marketing campaigns. Samsung also enjoys a strong branding presence across DFB’s physical and digital assets.
Exasol – The German analytics database management software company was announced as an official partner of the DFB earlier this year in October. The partnership allows DFB to take advantage of Exasol’s innovative analytics-infused database solutions. Exasol also enjoys a strong branding presence across DFB’s physical and digital assets.