Google partners with Iraq and Morocco national football teams ahead of FIFA World Cup 2026

Google has announced a partnership with the national football teams of Morocco and Iraq, which will see Google Gemini, its generative AI chatbot, become the teams’ Official Technology Sponsor.

The partnership will see both teams use Google’s AI technology to celebrate their rich sports cultures and enhance their fans’ experience. Through the partnership, Google aims to close the gap between the fans and the teams, leveraging AI to create immersive content and create engagement opportunities.

Google released the following statement on the matter:

“Together with the football federations, we will launch a series of fan-centric activations, powered by Google Gemini, over the next three months. Fans can use Gemini’s Text-to-Image model (Nano Banana) to create custom cheering visuals, or compose team anthems with Gemini’s Text-to-Music model (Lyria)—bringing their support to life as if they were standing right on the field. Additionally, fans will be able to use Google Gemini to break down complex football rules, analyze match performance, and predict winning teams. This sponsorship underscores our commitment to supporting football enthusiasts in the Arab world, and making it inclusive and immersive for everyone.”