Aditya ChaudhuriThe Gujarat Giants (GG) have teamed up with HDFC Life for the ongoing Women’s Premier League (WPL) season.
The partnership will see the two parties work towards “inspiring women to financially plan for their goals and dreams while protecting the future of their loved ones.”
The campaign brought about from this partnership brings forward real-life stories of women cricketers and highlights the need for “financial preparedness, for all walks of life.”
Sanjay Adesara, Chief Business Officer, Adani Sportsline, commented:
“We are delighted to welcome HDFC Life as our Official Partner for Gujarat Giants, this women’s cricket season. This partnership is forged to drive the importance of life insurance and financial planning among women, at large, so that women are inspired to secure their dreams and live with their head held high.“
Vishal Subharwal, Chief Marketing Officer and Group Head Strategy, HDFC Life, added:
“Our attempt has always been to educate and inspire individuals to plan for their family’s future financially. As the popularity of women’s cricket continues to grow significantly in India, it provides us with an ideal platform, high on reach and engagement. We believe that the powerful stories, narrated by inspiring women cricketers will enable us to drive a stronger connection with women across India. We are extremely pleased to partner with Gujarat Giants. Through this campaign, we hope to reach out to women across the country, encouraging them to plan for their future, financially.“
