Aditya ChaudhuriThe Gujarat Titans, defending Indian Premier League (IPL) champions, have announced a new partnership with Equitas Small Finance Bank. The partnership will see the Chennai-headquartered Indian microfinance lender join the IPL team as their Proud Banking Partner.
The agreement will put the Equitas Bank logo on the back of the team’s helmet.
The aim of the partnership is to highlight Equitas’ role in “transforming the lives of individuals through their lending and social responsibilities of ‘Beyond Banking’“.
Murali Vaidyanathan, Senior President and Country Head, Equitas Small Finance Bank, commented:
“Equitas Small Finance Bank is excited to associate with a team like Gujarat Titans, which won the championship title in its first-ever IPL season. Through this partnership with a progressive and young team, we will be able to strengthen our association and extend our reach to a diverse segment of our population.
“The ‘Progressive Champion’ campaign is in line with the philosophy of our brand of progressive banking. We are a new-age bank that understands the evolving needs of the customer through an ideal platform to build a sustainable society and a responsible tomorrow. Furthermore, our association with the game of cricket also nourishes our relationship with the customers as we engage through the mode of entertainment that exhibits the bank’s core values of being fair and transparent.“
Col. Arvinder Singh, COO, Gujarat Titans, added:
“The Gujarat Titans have showcased their commitment to excellence on and off the field since inception. We have always believed in futuristic, innovative and customer-friendly businesses which symbolise a progressive approach – an ethos shared by Equitas. I am delighted to welcome them to the Gujarat Titans family and look forward to a fruitful association.“
