Haas announce OAKBERRY partnership

Haas announce OAKBERRY partnership

November 3, 2022

American Formula One team Haas have announced OAKBERRY, the largest açaí brand in the world, as an Official Partner for the remainder of the Formula One World Championship 2022 season.

The partnership, which kicked off with the recently-concluded Mexican Grand Prix, entails the OAKBERRY logo featuring on the Haas race car and also on Haas’ Official Test and Reserve driver Pietro Fittipaldi’s overalls. Fittipaldi took part in the FP1 session at the Mexican Grand Prix and will do the same at the season finale in Abu Dhabi.

Also read: Formula One 2022 Team Sponsors: Haas

Guenther Steiner, Team Principal of Haas Formula One Team, commented:

We’re delighted to welcome OAKBERRY to the team, which is perfect timing ahead of our very own Brazilian, Pietro, getting behind the wheel of the VF-22 once again this week.

It’s great to have another partner join the team who’s growing its portfolio globally and sees the vast potential of collaborating with a team competing in the fastest growing sport in the world, and I look forward to what’s to come between Haas F1 Team and OAKBERRY.

Pietro Fittipaldi, Official Test and Reserve Driver for Haas Formula One Team, said:

I’m very happy with this new partnership between OAKBERRY and the Haas F1 Team. OAKBERRY has been a sponsor of the Fittipaldi brothers – me and Enzo – since the beginning of the season and they’ve been great partners to us.

Now, to have them together with the Haas F1 Team is something I’m very proud of, especially because OAKBERRY is a company with Brazilian origins. To have a Brazilian company back in Formula 1 sponsoring an F1 team is something that I’m very excited about and I’m sure this partnership will be extremely successful.

Georgios Frangulis, CEO and Founder of OAKBERRY added:

Everyone that knows me a little bit knows that being part of Formula 1 was always a dream to me and OAKBERRY. I’m a huge fan of Haas F1 Team since the early days of the team and I’m sure this partnership is a very important step to OAKBERRY’s global positioning strategy. I’m thrilled to work with Pietro, a great driver and already one of our partners and thankful for Guenther and the rest of the team on letting us join the select list of Haas F1 Team partners.

The Brazilian brand, which was founded in 2016, now has more than 500 stores worldwide, and will also be serving their bowls and smoothies at the Formula One events as well.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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