Haas F1 sign New Era deal

American Formula One team Haas have signed a long-term partnership agreement with headwear and lifestyle brand New Era, which will thus become their Official Headwear Partner from the 2024 season onwards. 

The partnership will see New Era provide the team with headwear, including an essential line of driver headwear. 

Also read: Formula One 2023 Team Sponsors: Haas

Guenther Steiner, Team Principal, MoneyGram Haas F1 Team, commented:

“I’m naturally delighted that MoneyGram Haas F1 Team is partnering with New Era. They’re undoubtedly the leading brand in headwear, renowned for giving sports fans in particular the best possible line-up of headwear products. The sheer scale of New Era’s commercial reach around the world will be key to meeting the demand from our global fans – especially those in the United States. We’re looking forward to working with another leading American lifestyle brand, our shared synergies give us a great starting point and I look forward to our collaboration together.“

Paul Gils, Vice President EMEA & India, New Era, added:

“As a Formula One enthusiast and a firm believer in the power of collaboration, I’m thrilled to witness the natural partnership between New Era, a beacon of American headwear craftsmanship, and the MoneyGram Haas F1 Team, a symbol of American racing excellence. This collaboration underpins the shared values of innovation and precision that both brands embody and a testament to our commitment to represent the best of American ingenuity on the global stage.“