Indian professional cricketer Harmanpreet Kaur has been roped in as a brand ambassador by cricket platform CREX.
As per the agreement, the 36-year-old will work alongside Indian former cricketer Shikhar Dhawan to help CREX reach out to a wider audience.
As the face of the brand, the captain of India’s women’s national team will aid the platform’s goal of turning casual cricket fans to the serious ones, with CREX providing fans with ball-by-ball commentary, scores, fixtures, rankings, news, and stats across all formats of the game.
On her team-up with CREX, Kaur said:
“I am thrilled to partner with CREX, a platform that shares my passion for cricket and is actively working to elevate the women’s game. It’s inspiring to see CREX’s commitment to bridging the visibility gap in sports and encouraging young girls to chase their cricketing dreams. I look forward to connecting with fans and contributing to the growth of this beautiful game for everyone.“
Rajat Vallabh, Chief Strategy Officer, CREX, added:
“CREX has signed Harmanpreet Kaur, the captain of the Indian Women’s Cricket Team, as its brand ambassador. This campaign is a step towards building more support for women’s cricket, helping it grow, gain more fans, and get the recognition it deserves, just like men’s cricket. Let’s celebrate and cheer for our women in sports!“
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