Simran SinghaniaIndian professional cricketer Virat Kohli has been unveiled as an HSBC India brand ambassador in the company’s latest ad campaign. In the campaign, Kohli is depicted in a never-before-seen avatar and highlights HSBC India’s mission of “Opening up a world of opportunity” as it seeks to support the objectives of an aspirational India going global.
Also read: Virat Kohli’s Brand Endorsements, Earnings and Net Worth
The campaign is designed by Wunderman Thompson’s group firm Contract Advertising. In order to reach the target population, the campaign will be promoted across print, television, outdoor advertising, OTT platforms, and digital media.
Talking about his first-ever ad with HSBC India, Virat Kohli said:
“When I was informed about the association with HSBC the first thought I had was it feels right and comfortable. And that’s something I always look for when an association comes up. I knew that the association would be very organic and natural and not be forced in any way. One can rest on their accomplishments, but the moment at hand is what counts most. My belief system of discipline, commitment, and focus, aspects that have played a key role in my career so far, resonates deeply with HSBC’s rich legacy in India, disciplined approach, and long-standing commitment.”
Sandeep Batra, Head, Wealth and Personal Banking, HSBC India, stated:
“Our collaboration with Virat Kohli reflects the deep-rooted positive sentiments and unwavering commitment to India. With our extensive range of products and services, we are strategically positioned to support multiple facets of India’s economy, poised for enduring growth. This campaign serves as a testament to our dedication to growth and our aspiration to become the preferred international financial partner for our clients.”
Jaswinder Sodhi, Head of Customer Proposition, Digital and Marketing, Wealth and Personal Banking, HSBC India, added:
“The campaign holds a special place in our hearts as it resonates with our core purpose of ‘Opening up a world of opportunity’. In India, cricket’s ability to transcend boundaries seamlessly integrates with our objective. Through the campaign, we are reiterating our dedication to provide new opportunities to our clients. As a brand we are committed to long-term success, investing in the growth and forging an emotional connection with our customers.”
Rahul Ghosh, ECD & Mumbai Creative Head, Contract Advertising, commented:
“At the core of the creative idea was a belief that one makes history only when one forgets history. And this campaign was about making all sorts of history. It was a coming together of two global icons, yet the approach was iconoclastic. We hope we have shattered some glass ceilings of celebrity and BFSI communications.”
