Hyderabad FC has signed an agreement with Danish sportswear company Hummel to become the team’s official gear sponsor for the upcoming 2021-22 season. The Danish sports brand sees this collaboration as an investment opportunity in Indian Football and to explore new avenues for the sport’s development in the country.
Speaking on the partnership, Hummel, India & SEA Director Soumava Naskar said, “Football is ingrained in our brand DNA. We come with a rich heritage in football and global partnerships with multiple renowned football clubs. It gives us immense pleasure to take this legacy ahead in India with Hyderabad FC. We are looking forward to strengthening our association with the sport even further in the coming years.”
Hyderabad FC co-owner, Varun Tripuraneni said, “The season last year allowed us to show a small glimpse of how we have established HFC as a unique club with a focus on youth. We’re delighted to have Hummel as our official team kit partner as we set out to further build on last season’s success. This coming season is set to be a very exciting one for our club and we are happy to kick-start it by being a part of hummel’s long-standing legacy.”
The famous Danish brand was earlier worn by great football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Benfica, and Denmark. Hummel still sponsors clubs and players in handball and football, and English Premier League teams Everton and Southampton, to mention a few.
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