Professional Indian golfer Aditi Ashok has signed a memorandum of understanding with Hyundai Motors Ltd., which makes her a Brand Ambassador of the company for the next two years.
Through this association, the aim of Hyundai is to reach out to the country’s youth and create new opportunities and further prioritise customer interests.
Aditi will represent the brand in both national and international sports tournaments.
Seon Seob Kim, MD & CEO, Hyundai Motor India Limited (HMIL), said:
“It is a moment of great pride for us to announce this association with Aditi Ashok, one of the youngest and finest golfer players in India today. Hyundai as a brand, strives for excellence and innovations, we are committed to go ‘Beyond Mobility’ to usher in a whole new world for our sports enthusiast customers.”
On the basis of the company’s official press release, it is portrayed that they are looking to inspire Indian women in sports by supporting them to be true to themselves and stand by their choices. The key focus is to create a gateway of opportunities for the emerging talents across all sports.
As a part of this agreement, Hyundai’s logo will be visible on Aditi’s jersey which she will be using for major tournaments. There will also be a series of initiatives and campaigns though creating digital bytes and showcasing her winning moments.
Aditi Ashok is a professional Indian golfer from Bengaluru. The 23-year-old has participated in the Ladies European tour and the LPGA. She was awarded the Arjuna Award in 2020 and is the only Indian woman to succeed in every major golf format.