International Cricket Council’s (ICC) Cricket World Cup 2019 has begun. For the next few weeks, billions from across the globe will be glued to their television sets to see how the tournament unfolds. Therefore, World Cup 2019 is one of the biggest events for the brands to showcase themselves. No wonder, so many of them have partnered with the ICC to extract most from this massive cricketing competition. Here is a look at all the brands that have agreed to sponsor ICC World Cup 2019.
Global car maker, Nissan, will be the title sponsor of ICC World Cup 2019 as well as 2023. Apart from the exciting offers that the brand has launched for its customers, Nissan has also announced that its variant, KICKS, will be the ‘Official Car of ICC Cricket World Cup 2019’.
Chinese phone maker, Oppo, is the official smartphone partner of the upcoming Cricket World Cup. With this association, the brand is looking to market base in the United Kingdom.
In 2016, ICC signed a partnership deal with MRF tyres which stretched to 8 tournaments including ICC World Twenty20 in 2016, ICC Champions Trophy in 2017 and ICC Cricket World Cup in 2019.
In March 2019, one of the world’s leading digital travel platforms, Booking.com, signed a Five-Year Global Partnership with ICC.
Emirates has been a Global Partner of the ICC since 2002, and ever it has sponsored all major ICC events across the world.
MoneyGram, a global provider of innovative money transfer services, first entered into a partnership with ICC for the 2011 and 2015 world cup. In 2016, this association was extended until the end of 2023.
In November 2018, the world’s fastest growing craft beer brands, Bira 91, signed a five-year deal with the ICC.
World’s largest personal mobility company, Uber, became a sponsor of ICC World Cup 2019 in May 2019.
Coca-Cola and ICC joined forces in January 2019. The 5-year-partnership covers all ICC events around the world that will occur during this time.
Star Sports is the broadcast partner of ICC World Cup 2019, owning exclusive rights to telecast all the live matches.
In March 2019, GoDaddy announced its association with ICC World Cup 2019. The brand will indulge in extensive on-ground advertising during the course of the tournament.
Watchmaker, Hublot, will serve as the official timekeeper at ICC World Cup 2019.
Leading Australian winemaker, Wolf Blass, became a partner of ICC in 2018.The deal as per which Wolf Blass will be the official wine of World Cup 2019, is set to end in 2021.
Union Bancaire Privée (UBP)
In May 2019, UBP partnered with the ICC for the Cricket World Cup 2019.
Pernod Ricard India Pvt Ltd, the makers of whisky brand Royal Stag, signed a five-year global partnership with the ICC in December 2018.
In March 2019, ICC announced the association with Thatchers Cider as the official cider for the ICC Men’s Cricket World Cup 2019.
Veuve Clicquot, a part of the Moet Hennessy stable of products, became a partner of ICC in April 2019.
In November 2018, Fantasy Sports Platform, Dream11, inked a 5-year exclusive partnership with ICC.
No information available.
ICC entered into a new partnership with Decagon Pakistan (Private) Limited, owners of Golootlo, in April 2019.
Britannia and ICC’s partnership has gone one for almost 2 decades.
Days before the start of World Cup 2019, ICC and ByteDance joined forces to create fresh, exciting and entertaining content for the tournament. Later, the brand’s name was removed from ICC’s official website, so, it might not even be serving as a sponsor.
As a social initiative, ICC will be contributing to Cricket 4 Good and UNICEF.