ICC teams up with Google to support women’s cricket

The International Cricket Council (ICC) has announced a partnership with Google, which will see the two work together to enhance fan engagement in women’s cricket.

The ICC will employ Google technology to support women’s cricket, improving fan engagement as well as increasing accessibility to the game. 

The world cricket–governing body will gain access to Google’s products such as Android, Google Gemini, Google Pay, and Google Pixel and attempt to bring fans closer to the game via key moments, player stories, and match highlights. 

Jay Shah, Chairman, ICC, commented:

“This partnership with Google is a landmark moment for women’s cricket and underlines our commitment to taking the women’s game to even greater heights. By harnessing Google’s world-class innovation, we will be able to create more engaging experiences for fans and bring the sport closer to people everywhere. 

“Women’s cricket is growing faster than ever before, and this collaboration will not only help accelerate its global reach but also inspire future generations to see cricket as a game where they belong. Together with Google, we aim to make women’s cricket a truly global force, resonating with fans in both established and emerging markets.“

Shekar Khosla, VP Marketing at Google India, added:

“Cricket has always been about community and shared passion. We are proud to partner with the ICC to bring fans of women’s cricket closer to the game through our technology. This alliance is not just about a single tournament; it’s about building deeper engagement, making the sport more accessible, and enabling fans to feel a stronger connection with what they care about.“