ICC launches new digital fan experience tool with Sportradar

ICC announces new tool for T20 World Cup 2022

The International Cricket Council (ICC) will be partnering with Sportradar for the ICC Men’s T20 World Cup.

Sportradar and ICC will be launching a live fielding data solution which will use a data collection tool to capture fielding and batting statistics. The tool will make its debut at the ongoing ICC Men’s T20 World Cup and ICC will provide live fielding positions for the first time ever with help from Sportradar. The data will be present on ICC’s fan-facing website and the official ICC mobile application.

Sam Taylor, Managing Director of Strategy and Sports Solutions, Sportradar, commented,

“Our aim is to create the world’s most intelligent cricket platform and the latest enhancements to our data capture tool is yet another step in this direction. We are committed to delivering innovation and technology to help grow the sport and are thrilled that these game-changing new features are being used for the first time at the ICC Men’s T20 World Cup.

‘The value of faster, deeper data to sport and its fans is well established, we are extending our pursuits to pinpoint the insights that have a meaningful impact on the game and thereby the knowledge, engagement and enjoyment of the audience. We look forward to sharing the outcomes and benefits with our cricket partners worldwide.”

Finn Bradshaw, the ICC’s Head of Digital, added,

“The ICC is dedicated to using technology to elevate the cricket fan’s experience, whether they are in a stadium in Perth or on the bus in Pune. All of these new features on the official ICC App are designed to take them closer to the game they love and feel a closer connection to this amazing event.

‘We hope this means every cricket fan in the world can easily find the information they need and the content they love.”