fbpx
Cricket News

ICC launches new digital fan experience tool with Sportradar

Aditya Chaudhuri Aditya Chaudhuri

ICC announces new tool for T20 World Cup 2022

The International Cricket Council (ICC) will be partnering with Sportradar for the ICC Men’s T20 World Cup.

Sportradar and ICC will be launching a live fielding data solution which will use a data collection tool to capture fielding and batting statistics. The tool will make its debut at the ongoing ICC Men’s T20 World Cup and ICC will provide live fielding positions for the first time ever with help from Sportradar. The data will be present on ICC’s fan-facing website and the official ICC mobile application.

Sam Taylor, Managing Director of Strategy and Sports Solutions, Sportradar, commented,

“Our aim is to create the world’s most intelligent cricket platform and the latest enhancements to our data capture tool is yet another step in this direction. We are committed to delivering innovation and technology to help grow the sport and are thrilled that these game-changing new features are being used for the first time at the ICC Men’s T20 World Cup.

‘The value of faster, deeper data to sport and its fans is well established, we are extending our pursuits to pinpoint the insights that have a meaningful impact on the game and thereby the knowledge, engagement and enjoyment of the audience. We look forward to sharing the outcomes and benefits with our cricket partners worldwide.”

Finn Bradshaw, the ICC’s Head of Digital, added,

“The ICC is dedicated to using technology to elevate the cricket fan’s experience, whether they are in a stadium in Perth or on the bus in Pune. All of these new features on the official ICC App are designed to take them closer to the game they love and feel a closer connection to this amazing event.

‘We hope this means every cricket fan in the world can easily find the information they need and the content they love.” 

ICC launches new digital fan experience tool with Sportradar
Share this article
Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

ECB teams up with BKT Tires

ECB teams up with BKT Tires

Staff Staff

The England and Wales Cricket Board (ECB) has announced a new partnership agreement with Indian tyre manufacturer BKT Tires, who will join as an Official Partner of The Hundred for...

Hardik Pandya missed out on India T20 captaincy due to fitness issues?

Hardik Pandya missed out on India T20 captaincy due to fitness issues?

While many expected Hardik Pandya to be announced as the next T20 captain of the Men in Blue, the management decided to go with Suryakumar Yadav. Additionally, the all-rounder has...

Hardik Pandya Teams Up With FanCode ShopHardik

Hardik Pandya teams up with FanCode Shop

Indian professional cricketer Hardik Pandya has unveiled his brand identity and a premium range of performance wear with FanCode Shop.