ICC signs multi-year deal with Hyundai

The International Cricket Council (ICC) has announced a multi-year partnership with Hyundai Motor Company.

The South Korean automaker comes on board as a Premier Partner of the world cricket–governing body and will thus enjoy “exclusive worldwide rights” across the ICC’s international events calendar. Hyundai will also enjoy association with “key” matchday moments, which will include the coin toss.

Additionally, the two parties will work on co-branded campaigns and projects over the course of the partnership, including venue-based activations and fan-focused experiences.

The partnership will cover the 2026 ICC Men’s T20 World Cup, which is scheduled to be held between February 7 and March 8, 2026, across eight venues in India and Sri Lanka.

Jay Shah, ICC Chairman, commented:

“We welcome Hyundai as a Premier Partner and look forward to delivering outstanding events together. Hyundai is a global brand that has long supported sports, and we look forward to maximising our combined strengths at these events.”

Sanjog Gupta, ICC CEO, said:

“We are proud to welcome Hyundai to the ICC’s global commercial program as a worldwide partner. The collaboration between ICC and Hyundai will strive to grow global cricketing culture with shared values of inclusivity, innovation and progress at the heart of our ambition.”

José Muñoz, President and CEO of Hyundai Motor Company, said:

“Cricket and Hyundai share a relentless drive to improve and the resilience to rise to every challenge. We are honoured to partner with the ICC and connect with over two billion passionate fans worldwide.”

Tarun Garg, Managing Director and CEO Designate, Hyundai Motor India Limited, added:

“This partnership reflects Hyundai’s strong commitment to India and growing importance of India market in Hyundai’s global operations.”