ICC signs multi-year deal with Hyundai

The International Cricket Council (ICC) have announced a new multi-year partnership with the Hyundai Motor Company, who joins them as a Premier Partner for upcoming ICC events. The partnership will kick off from the upcoming ICC Men’s T20 World Cup 2026, which gets underway from February 7, 2026 and will be held in India and Sri Lanka. Hyundai will serve as a Premier Partner and gain exclusive worldwide rights across the ICC’s international events calendar, including at crucial matchday moments such as the coin toss. ICC and Hyundai will also work on other innovative campaigns and projects through the course of the partnership including  venue-based activations and fan-focused experiences designed to enhance engagement at the ICC events. 

Jay Shah, Chairman, ICC, commented,

“We welcome Hyundai as a Premier Partner and look forward to delivering outstanding events together. Hyundai is a global brand that has long supported sports, and we look forward to maximising our combined strengths at these events.”

Sanjog Gupta, CEO, ICC, said,

“We are proud to welcome Hyundai to the ICC’s global commercial program as a worldwide partner. The collaboration between ICC and Hyundai will strive to grow global cricketing culture with shared values of inclusivity, innovation and progress at the heart of our ambition.”

José Muñoz, President and CEO of Hyundai Motor Company, said,

“Cricket and Hyundai share a relentless drive to improve and the resilience to rise to every challenge. We are honoured to partner with the ICC and connect with over two billion passionate fans worldwide.”

Tarun Garg, Managing Director and CEO Designate, Hyundai Motor India Limited, added,

“This partnership reflects Hyundai’s strong commitment to India and growing importance of India market in Hyundai’s global operations.”