The International Cricket Council (ICC) has announced a new audio deal with the British Broadcasting Corporation (BBC).
The BBC is thus set to broadcast all ICC events starting from 2024 till 2027. It will broadcast the events on BBC Radio 5 Live, 5 Sports Extra, BBC Sounds, and the BBC Sport website, picking up the UK audio rights for all ICC events in the next four-year cycle starting with the upcoming ICC Men’s T20 World Cup 2024.
The deal will also cover the Men’s Cricket World Cup in South Africa, Namibia, and Zimbabwe in 2027, the Women’s Cricket World Cup in India in 2025, the World Test Championship Finals, the U19 World Cups, the men’s and women’s Champions Trophies, as well as the men’s and women’s T20 World Cups.
Also read: ICC Men’s T20 Cricket World Cup 2024 Sponsors
Geoff Allardice, Chief Executive, ICC, said:
“We are delighted to partner with the BBC, an organisation renowned for its rich history in sports broadcasting. This collaboration will significantly elevate the audio experience for cricket fans, providing unparalleled access to ICC events over the next four years through the ICC’s digital platforms.“
Adam Mountford, BBC Head of Cricket, commented:
“It’s great news that we’ve extended our audio rights partnership with the ICC for another four years. We know from our 50+ years of broadcasting Men’s and Women’s world tournaments that these are events that really resonate with audiences and it’s brilliant that our new deal begins with England’s defence of their Men’s T20 World Cup title. Along with our partnerships with the England and Wales Cricket Board, Cricket Australia and other organisations around the world we have an amazing portfolio of live cricket for listeners to enjoy.“
MotoGP has announced a multi-year partnership with ticket and hospitality packages brand, Quint, who will…
The Hundred franchise Birmingham Phoenix have announced a new partnership with footwear brand Skechers, which…
The PGA TOUR has announced a new multi-year partnership with SPF-first skincare brand Supergoop!, who…
The UFC have announced a new long-term partnership agreement with sports betting and gaming brand…
This article contains information about the organisations enjoying branding presence across the assets of Aston…
“You know (Manchester United) you are finishing in the bottom half next year, I promise…