StaffThe International Cricket Council (ICC) has announced a new partnership with Mphasis. The partnership sees the Indian IT solutions provider become the Official Tech Partner of the 2023 ICC Men’s Cricket World Cup.
As per the deal, the ICC will use Mphasis’ global expertise to provide “enhanced and innovative digital experiences” for fans using VR and Web3 technologies.
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Finn Bradshaw, Head of Digital, ICC, said:
“Together, we are focused on fans and their digital journey through this World Cup. It’s set to be one of the most followed sporting events with a truly global audience and we look forward to leveraging Mphasis’ experience as we strive to elevate the digital experience for cricket lovers all over the world.“
Nitin Rakesh, Chief Executive and Managing Director, Mphasis, added:
“This partnership underscores our commitment to the sport but it’s also a statement about our longer-term intent to drive the future of cricket technology. By working closely with the ICC, we will explore what’s possible in the world of sports and technology and look to shape lasting, valuable experiences for cricket enthusiasts worldwide.“
