IMG and Formula One announce partnership

IMG and Formula One have announced a new in-ship and in-flight rights agreement, which will see IMG broadcast F1 on its Sport 24 and Sport 24 Extra channels for the upcoming three seasons. 

The partnership will last till the end of the 2025 season. Both Sport 24 and Sport 24 Extra will cover all the race weekends, including the Practice and Qualifying sessions, Sprint events and races.

Both the channels are currently available on a number of aircraft carriers and cruise liners around the world, including Etihad Airways, Emirates, Turkish Airlines, MSC Cruises, Carnival Cruise Line, Princess Cruises, Royal Caribbean, and Silversea.

Also read: Formula One Sponsors 2023

Michaella Snoeck, Head of Media Rights at Formula One, commented:

“As Formula 1 continues to grow around the world, we are excited that we can now broadcast Formula 1 live in-ship and inflight to travelling fans. The last few seasons have shown that the drama and excitement of Formula 1 is not to be missed. Now, together with Sport 24, fans will be able to enjoy the spectacle of F1 wherever they are.“

Richard Wise, SVP, Content and Channels at IMG Media, said:

“We are delighted to bring Formula 1® back to Sport 24. This exciting deal means passengers no longer have to miss out on all the exciting Formula 1® action when they travel. Formula 1® is a truly global event attracting a worldwide fanbase, and we’re thrilled to offer our airline and cruise ship partners the very best of motorsport alongside a diverse portfolio of some of the biggest global live sports rights.“