Aditya ChaudhuriThe Indian Olympic Association (IOA) has announced a partnership agreement with Indian furniture fittings manufacturer Ebco.
As per the agreement, Ebco will join the IOA as an Official Partner for the upcoming Paris 2024 Games.
Dr PT Usha, President, Indian Olympic Association, commented:
“I am very happy with this partnership with EBCO, a stalwart in India’s manufacturing landscape. This collaboration embodies our shared commitment to precision, quality, and progress, as we work together to elevate the standards of our sporting infrastructure and support our athletes on their journey to greatness.“
Rajesh Nair, Director – Sales and Marketing, EBCO, said:
“At EBCO, we’re immensely proud to be an official partner to the Indian Olympic Team. Our players are not only nurturing the hopes and ambitions of a billion-plus Indians but also making us proud by representing the nation at the very highest levels of sport. Moreover, this is a fitting partnership, given the commonalities in traits and values we share with these athletes. We are very excited about this partnership and cannot wait for the campaign to unfold.“
Ramanuj Shastry, Creative Chairman, Infectious Advertising, stated:
“It’s the perfect partnership. The Indian Olympic Team and EBCO stand for world-class standards and are truly Indian.“
Neerav Tomar, MD, IOS Sports & Entertainment Pvt Ltd, added:
“We at lOS are thrilled to facilitate this partnership between Ebco and the Indian Olympic Association. As the official marketing agency for the Indian Olympic Association, it gives us immense happiness to bring brands across diverse genres supporting India’s quest for its best-ever Summer Olympics haul this year. Ebco exemplifies innovation and world-class quality through their products, and we aim to bring all the world-class support we can get to solidify Team India’s chances at Paris this year.“
