IOA partners with Skechers

The Indian Olympic Association (IOA) has announced a new partnership with footwear brand Skechers, which becomes as the Official Sports Footwear Partner of the IOA for the Hangzhou Asian Games.

Skechers, as per the agreement, will be providing the Indian contingent with its footwear range for the Asian Games, which is scheduled to be held in Hangzhou, China, between September 23 and October 8, 2023. Skechers will also be providing the athletes with specially-designed branded kits. 

Rahul Vira, CEO, Skechers Asia Pvt Ltd, said:

“We are honoured to partner with the Indian Olympic Association for the Hangzhou Asian Games. At Skechers, we are committed to supporting elite athletes and enthusiasts with innovative products that help them reach for their best, and this collaboration was a natural extension of that commitment. We look forward to supporting Team India on their journey to excellence.“