IOC announces Deloitte partnership

Deloitte joins The Olympic Partner programme.

Professional services firm Deloitte has been added to The Olympic Partner (TOP) sponsorship programme following a decade-long deal with the International Olympic Committee (IOC). 

The partnership will see Deloitte act as a worldwide Olympic and Paralympic partner for the upcoming Paris 2024 Games, as well as the Milan-Cortina 2026, Los Angeles 2028, Brisbane 2032 and the Winter Games in 2030 for which a host is yet to be confirmed. 

The partnership will allow Deloitte to provide its management expertise and business consulting knowledge to help enhance and secure the IOC’s digital ecosystem that supports the Olympic movement. 

The ‘partnership of purpose’, which both parties have signed, will see Deloitte use its environmental, social and governance service to help the Olympic Movement as it strives towards various challenges related to corporate governance, strategy, sustainability, diversity, equity and inclusion, and athlete support and well-being.

Punit Renjen, Deloitte Global CEO, commented:

“We are living through one of the most consequential moments in history. The Olympic Movement plays a vital role in uniting the world through friendship, solidarity and fair play, and never has this been more important than now. Together, Deloitte and the IOC aspire to make an impact that matters – to strengthen, enhance and create a long-lasting and positive impact on society through the Olympic Movement.”

Thomas Bach, IOC President, stated:

“We are delighted to be working with Deloitte and excited by the opportunity this partnership presents for the entire Olympic Movement. Deloitte’s initiatives to advance the UN Sustainable Development Goals align with the IOC’s philosophy of further change and transformation as expressed in the IOC’s Olympic Agenda 2020+5 strategic roadmap for the future.”

Andrew Parsons, President, International Paralympic Committee, added:

“Having worked with Deloitte for several years now, the IPC is enthusiastic to explore with Deloitte how its expertise and wide range of services can benefit the wider Paralympic Movement as we aim to use sport as a tool to drive social inclusion.”

Michele Parmelee, Deloitte Global Chief People and Purpose Officer, said:

“This partnership brings together two iconic global brands who share a passion for driving positive societal impact. We see this spirit embodied in the Olympians and Paralympians who work for Deloitte and inspire us to see the possibility of what Deloitte and the IOC can accomplish together.”

Jiri Kejval, IOC Marketing Commission Chair, stated:

“Deloitte’s relationship with the Olympic Movement is a clear example of how the Worldwide Olympic Partner Programme continues to attract the most renowned names in business. Deloitte’s commitment to providing world-class expertise to the Olympic Movement demonstrates the unique opportunity that the TOP Programme provides.”

By joining the TOP programme, Deloitte joins the likes of Airbnb, Alibaba, Allianz, Atos, Bridgestone, Coca-Cola, Intel, Omega, Mengniu, Panasonic, Procter & Gamble, Samsung, Toyota and Visa, which are the other members of the TOP programme.