This article contains information regarding the organisations enjoying a strong branding presence across the assets of the Punjab Kings (PBKS) as their official sponsors and partners for the 2025 Indian Premier League (IPL) season.
The Mumbai-headquartered Indian fantasy sports platform is acting as PBKS’ front-of-matchday-shirt sponsor for the 2025 IPL season.
In March 2022, Mumbai-based tyremaker BKT (Balkrishna Industries Limited) was announced as the Official Tire Partner of eight IPL teams—Mumbai Indians, Delhi Capitals, Royal Challengers Bengaluru, Kolkata Knight Riders, Punjab Kings, Rajasthan Royals, SunRisers Hyderabad, and Gujarat Titans—for the 2022 IPL season.
BKT has been serving PBKS as their back-of-matchday-shirt sponsor since IPL 2021.
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all IPL teams since first signing a league-wide deal ahead of the 2018 season.
For PBKS, Jio was the principal back-of-matchday-shirt sponsor during the 2018 season and the chest sponsor for the 2019 and 2020 seasons. Currently, it serves them as a matchday shirt-sleeve sponsor.
All Seasons Hand Rub is a hand sanitiser brand from luxury whisky maker All Seasons. It joined the PBKS sponsorship portfolio ahead of the 2021 IPL season as their Official Safety Partner.
All Seasons Hand Rub currently serves the Kings as a sleeve sponsor for their matchday shirt.
In March 2025, the two renewed their partnership to cover the year’s IPL season.
In March 2024, the Kings roped in healthcare products manufacturer Kent as their Principal Sponsor ahead of IPL 2024.
As part of the deal, Kent enjoys branding visibility on the Kings jersey. The two confirmed in March 2025 that they had renewed their partnership for the 2025 IPL season.
Valvoline, an automotive and industrial solutions provider announced a partnership with the Kings in March 2025, coming on board as their Official Lubricant Partner for the 2025 IPL season.
As per this deal, the Valvoline logo prominently features on the Kings’ jerseys, in-stadium displays, and digital platforms.
In February 2025, Freemans, a manufacturer of household precision tools, announced a partnership with the Punjab Kings, coming on board as their Official Tools Partner for the 2025 IPL season.
Avon Cycles, a Ludhiana-based Indian bicycles and e-bikes manufacturer, partnered with the Kings as their official cycling partner ahead of the 2024 IPL season. It worked with the Kings in 2020 as well.
The deal with Avon Cycles was renewed in March 2025 for the 2025 IPL season.
In February 2025, the Kings partnered with Kshema General Insurance, onboarding it as their Official General Insurance Partner.
The deal entails the company’s logo featuring on the Kings’ playing and practice kits. The partnership aims to raise awareness about the benefits of insurance.
PBKS roped in Philips-owned EcoLink, a manufacturer of lights and fans, as an official partner ahead of the 2025 IPL season.
Indian soft drink brand Campa Cola signed up with the Kings as their Official Pouring Partner ahead of the 2023 IPL season. It remains listed on the official Kings website as an Official Partner.
In February 2025, real estate developer Highland entered into a three-year partnership agreement with the Kings, coming on board as an Official Partner starting from the 2025 IPL season.
The partnership was announced at the same time as the launch of Highland’s flagship residential project, Highlands Mayfields, in Mohali. The company has developed several real estate projects across Punjab and aims to promote its brand through the Kings partnership.
In March 2024, the Punjab Kings announced their partnership with Dazller, a cosmetics brand from Aravind Laboratories, roping it in as their official beauty and makeup partner for IPL 2024.
As per the deal, Dazller is to style the PBKS cheerleaders, providing them with a its range of beauty products like eyeliners, nail polish, and lipsticks.
In March 2025, the Kings announced a partnership with Indian dairy giant Amul for the 2025 IPL season.
As part of this deal, Amul’s Ice Cream, Kool, and Protein products are promoted by the Kings.
District by Zomato is also serving as a ticketing partner of the Chennai Super Kings, the Gujarat Titans, and the SunRisers Hyderabad for the season.
The franchises are: Punjab Kings, Mumbai Indians, Royal Challengers Bengaluru, SunRisers Hyderabad, Lucknow Super Giants, Rajasthan Royals, and Kolkata Knight Riders.
The multi-franchise partnership entails brand visibility, stadium activations, and fan engagements across the teams’ home fixtures.
Spinner is a sports hydration drink brand owned by Reliance Consumer Products Ltd (RCPL). For its promotion, RCPL has in place agreements with the SunRisers Hyderabad, the Punjab Kings, the Lucknow Super Giants, the Gujarat Titans, and the Mumbai Indians for the 2025 IPL season.
Real Cricket has been listed as the official mobile gaming partner of the Punjab Kings for the 2025 IPL season on their website.
As part of the deal, T10 Sports manufactures and sells official PBKS training and matchday kits as well as other merchandise.
In March 2025, Indian tour and travels company Tour On announced a partnership with the Kings for the 2025 IPL season.
As part of the deal, Tour On acts as the official travel partner of the Kings, looking after all their travel needs during the IPL season.
In April 2025, Radio Station 92.7 Big FM partnered with the Kings for the 2025 IPL season, coming on board as their official radio partner.
As per the deal, Big FM offers PBKS fans match updates, analyses by former players, exclusive interviews, and other Kings-focused content.
FanCode, a multi-sport aggregator by Dream Sports, serves as a merchandise partner of the Punjab Kings.
In 2020, FanCode signed up with six IPL franchises, including the Kings, to act as their merchandise partner before the COVID-19 pandemic put a hold on things.
The brand was tagged on a Kings social media post that unveiled the team’s matchday jersey for the 2025 season. It remains listed on their website as a Fan Merchandise Partner.
In March 2024, the Kings announced signing a partnership agreement with SIX5SIX, an Indian sportswear brand.
As per the deal, SIX5SIX acts as a Fan Merchandise Partner of the Kings.
The two renewed their partnership ahead of the 2025 IPL season.
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