This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Ipswich Town Football Club (ITFC) as their sponsors and partners for the 2024/25 season.
Also read: Premier League 2024/25 Sponsors
Principal Partners
EdSheeran.com
Global pop music icon Ed Sheeran signed a partnership agreement with the club in May 2021 to become their front-of-jersey sponsor from the 2021/22 season; Sheeran’s a lifelong Town fan.
As part of the deal, Sheeran was named in the club’s official squad as their #17 two season ago, hence after Kieran McKenna’s side pulled off a record-breaking season in England’s third tier in 2022/23, Sheeran also received his League One Promotion medal.
Halo Service Solutions
Halo Service Solutions, a Stowmarket-based service management specialist, became a Principal Partner of ITFC in January 2024, with the Halo logo appearing on the left sleeve of the Town men’s first team’s home, away, third, and goalkeeper shirts.
This multi-year partnership deal is set to run until the end of the 2026/27 season.
Elite Partners
MSC
In August 2022, Mediterranean Shipping Company (MSC), the world’s largest container shipping company by both fleet size and cargo capacity, became Ipswich Town’s training and bench wear sponsor.
In May 2024, MSC announced that it had signed a three-year extension deal with the club until the end of the 2026/27 season.
As per the current deal, MSC is to continue sponsoring the ITFC men’s team’s training and bench wear as well as support the ITFC Girls’ Academy Elite Training Centre.
Umbro
Umbro, an English sports equipment manufacturer, announced the signing of a multi-year partnership deal with Ipswich Town FC in June 2022.
As part of the four-year deal, Umbro acts as the club’s main kit supplier, also covering their women’s team.
Umbro provided kits for the Tractor Boys previously from 1989 to 1995, a period during which the club secured promotion to the inaugural Premier League.
Fleximize
In September 2023, Ipswich-based alternate finance provider Fleximize was roped in as the club’s official digital partner.
As part of the multi-year deal, Fleximize act as the headline sponsor of TownTV and the official Ipswich Town Podcast, while also enjoying website and pitch-side advertising.
University of Suffolk
In February 2024, Ipswich Town FC roped in of the University of Suffolk as a Primary Partner.
The partnership is for an initial three-and-a-half year period, during which time the relationship between the two is aimed at offering students studying in Suffolk unique opportunities to undertake placements at Portman Road, the club’s home ground, in order to gain experience in professional football and expand their skillset.
Birketts
In November 2023, British law firm Birketts signed a partnership agreement with the club.
As per the deal, Birketts acts as the sponsor of the club’s Portman Road Boardroom. Through this deal, the branding of the law firm can be seen on the boardroom door at Portman Road. Its logo also features on the front and back of the official matchday sheets for ITFC men’s team games.
In June 2024, the British law firm signed a three-year extension deal, which made it one of the elite partners of the club until the end of the 2026/27 season.
Club Partners
Greene King
Greene King, a British brewer and pub company with more than 220 years’ worth of brewing heritage in Suffolk, was ITFC’s shirt sponsor for six years between 1995 and 2001. It continued its relationship with the club by having its name on the South Stand at Portman Road from 2001 until the summer of 2009.
The association between the two was rekindled in 2014 with a five-year agreement that saw a revamping of the bars at Portman Road, with the corner bars in the Sir Bobby Stand renamed the 78 Bar and the 81 Bar.
In August 2019, Ipswich Town FC signed a new five-year contract with Greene King, which entailed Greene King IPA and East Coast IPA continue to be poured at bars around Portman Road until at least the end of the 2023/24 season.
Carabao Sport
In February 2024, Ipswich Town FC announced a partnership agreement with Carabao Sport.
As part of the deal, Carabao Sport acts as an elite partner of the club, with its low-calorie isotonic drinks made available to their players before and after their matches as well as during training throughout the week.
8xBet
Headquartered in Curaçao, 8Xbet is an online gambling company that offers a platform for sportsbook, casino, lottery, poker, slot machines, racing bets, and other betting products.
Ahead of the 2024/25 Premier League season, ITFC roped in the online betting platform as an official club partner for the season.
Regional Partners
The KBB Centre
In August 2022, The KBB Centre, a local, family-run company specialising in the designing, planning, and installation of kitchens, bathrooms, and bedrooms, extended its support to the club by becoming the sponsor of the Sir Bobby Robson North Stand at Portman Road.
In accordance with the deal, the stand is now known as the “Sir Bobby Robson North Stand, sponsored by The KBB Centre.”
First Bus
In May 2024, Ipswich Town FC announced signing a multi-year partnership agreement with First Bus, roping the UK-based transportation company as an official partner through the end of the 2026/27 season.
This association is aimed at providing transportation to the ITFC fans and offering complimentary park-and-ride services to and from selected home matches from Martlesham and Copdock.
Jacobsen
Jacobsen Group, an American manufacturer of lawnmowers and garden tractors, has been a premier partner of the Ipswich Town Community Trust, the club’s official charity arm, since 2020.
CSCM
In August 2022, ITFC signed a two-year sponsorship agreement with CSCM, roping it in as their Official IT and Cloud Partner.
The deal includes on-site matchday support as well as for other major club events, day-to-day IT support calls, and troubleshooting as well as proactive monitoring services.
SEH BAC
SEH BAC, an Ipswich-based home improvement company, has been sponsoring the club for nearly 30 years now.
In June 2022, SEH BAC signed a two-year partnership agreement with the club to become their dugout sponsor until the end of the 2023/24 season.
CNet Training
CNet Training, a Bury St Edmunds-based company, first became an ITFC sponsor in 2020.
In June 2022, the two parties signed a new three-year extension deal focusing on the latter’s U23s team.
As per the deal, CNet Training has its logo front and centre of the team’s home and away matchday shirts until the end of the 2024/25 season.
Salthouse Harbour Hotel
In February 2023, the club announced Salthouse Harbour Hotel as their official ball team sponsor.
As part of the deal, on matchdays at Portman Road, the Salthouse Harbour Hotel logo features prominently on bibs worn by the ITFC ball team pitch-side.
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