Rahul SahaThis article contains information regarding the organisations enjoying a strong branding presence across Jamaica’s men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Jamaica Football Federation.
Name of the football federation: Jamaica Football Federation (JFF)
Also read: FIFA Women’s World Cup 2023 Sponsors
Sponsors
Adidas
Adidas is a German multinational athletic apparel and footwear corporation headquartered in Munich, Germany. It is the largest sportswear manufacturer in Europe, and only second in the world to Nike.
In January 2023, Adidas and the JFF announced a three-year partnership deal, with the former becoming the official kit supplier of the Jamaica men’s and women’s national football teams. As per the deal, Adidas also enjoys brand representation across various JFF events and matches.
GraceKennedy
GraceKennedy is one of the Caribbean’s largest conglomerates, with several diversified companies across the Caribbean, Europe and North America. Founded in 1922, today GraceKennedy comprises more than 60 subsidiaries and associated companies spread across the globe.
The start of 2023 saw GraceKennedy sign a three-year deal with the JFF, becoming the official financial services partner of the governing body. As part of the deal, GraceKennedy provides the JFF with financial services such as sponsorship, banking and insurance.
First Choice Pharmacy
Headquartered in Kingston, Jamaica, First Choice Pharmacy specialises in providing pharmacy services. The company was founded in 1996.
In February 2023, First Choice Pharmacy and the JFF signed a three-year partnership deal. As per the deal, First Choice Pharmacy provides on-site pharmacy services at JFF events, while also working with the governing body to promote health and wellbeing among football players and fans in the country.
Sports Development Foundation
Established as an independent body to contribute to the development of Jamaica through sports, the Sports Development Foundation (SDF) commenced operations in 1995.
In January 2023, the SDF committed to a three-year partnership deal with the JFF to become its official sports development partner. As per the deal, the SDF provides the JFF with funding and technical assistance to develop football at the grassroots level in Jamaica.
Stewart’s Automotive Group
Stewart’s Automotive Group is a service-oriented company that evolved into Stewart’s Auto Sales Limited. It is currently a dealer of Suzuki, Mitsubishi and Honda motorcycles as well as the operator of Budget Rent-a-Car through the acquisition of Issa Transport Group. Stewart’s is also the only authorised dealer in Jamaica of luxury brands BMW and Mini Cooper.
In November 2022, Stewart’s Automotive Group signed a partnership agreement with the JFF for an initial period of three years. As per the deal, the Kingston-based company provides the JFF with vehicles, while also sponsoring its teams’ training camps and matches.
The Bob Marley Foundation
The Bob Marley Foundation is a Jamaican non-profit organisation that continues to honour the life and legacy of Robert Nesta Marley through community upliftment initiatives focusing on education, sports, culture, healthcare and sustainable development.
The Bob Marley Foundation and the JFF signed a three-year deal in January 2023 to promote football among children and young people in Jamaica. As per the deal, the Bob Marley Foundation provides financial support to the JFF’s football development programmes, while also helping to promote these programmes and the sport of football in Jamaica.
The Reggae Girlz Foundation
The Reggae Girlz Foundation (RGF) is a non-profit organisation whose mission is to inspire, educate, mobilise and support the next generation of young female football players in underserved communities across the Jamaican island.
In January 2023, the RGF committed to a five-year partnership deal with the JFF. As per the deal, the RGF serves as the official foundation of the Jamaica national women’s football team in a deal set to run until 2028. As part of the partnership, the foundation also provides the national team with support in areas such as education, mentoring and career development.
WATA
Founded in 1978, WATA is a Jamaican packaged bottled water company. The Kingston-based company is the leading bottled water company in Jamaica.
WATA and the JFF committed to a three-year partnership deal in January 2023, with an option to extend it for another year. As per the deal, WATA provides the JFF with its bottled water, while also sponsoring its national teams’ training camps and matches. WATA also works with the JFF to promote hydration among football players and fans.
Holiday Inn
Holiday Inn is an American chain of hotels based in Atlanta, Georgia, and a brand of IHG Hotels & Resorts. The chain was founded in 1952 by Kemmons Wilson, who opened the first location in Memphis, Tennessee, that year. The company operates hotels under the names “Holiday Inn”, “Holiday Inn Express”, “Holiday Inn Club Vacations” and “Holiday Inn Resorts”. As of 2018, Holiday Inn operates more than 1,100 locations.
In January 2023, Holiday Inn signed a three-year partnership deal with the JFF, becoming its official hotel partner.
JAMECO Equipment Company
JAMECO Equipment Company Ltd (JAMECO) is a fleet management company that provides leasing, rental and maintenance services in Jamaica.
In November 2022, JAMECO Equipment Company became the official transportation partner of the JFF after signing a three-year partnership agreement with it. The deal entails JAMECO providing its buses to the Jamaica national teams, while also sponsoring their training camps and matches.
Pegasus
Founded in 1988, Pegasus Traders Limited is a Jamaican company that specialises in providing industrial equipment. The company offers a wide range of industrial equipment, including welding machines, generators, compressors and air conditioners. It is the leading supplier of industrial equipment in Jamaica.
In January 2023, the JFF and Pegasus agreed to a three-year deal, with the latter becoming the governing body’s official equipment supplier.
