Aditya ChaudhuriJioCinema has roped in appliances brand Haier Appliances India as a Digital Streaming Sponsor for the IPL 2024 season. Haier India aims to ‘inspire and empower customers with an immersive viewing experience.’
NS Satish, president, Haier Appliances India, commented,
“At Haier India, keeping the consumer at the core of our operations is paramount, and our partnership with JioCinema for the second consecutive year as the Digital Streaming Partner for IPL 2024 is a testament to this commitment. As the most celebrated sporting event that has the power to unite millions across the country, we are elated to be part of IPL 2024 and celebrate with the entire nation. The league has a huge fan base not just in India, but across the world, and we are confident this partnership will help Haier captivate a larger audience mind share.”
