Jos Buttler announced as Anchor Oral Care ambassador in India

Anchor Oral Care has English cricketer Jos Buttler as a brand ambassador for India following a partnership agreement.

Buttler will be Anchor’s first sportsperson ambassador in India, with the brand aiming to engage with the younger audiences by bringing the 36-year-old on board.

Buttler, who captained England to the ICC Men’s World Cup 2022 title, will headline and star in various Anchor campaigns and marketing initiatives. 

Jos Buttler commented:

“I am delighted to partner with Anchor Oral Care, a brand that stands for trust, quality, and everyday confidence, values that strongly resonate with me. Oral care is an important part of personal well-being, and I am excited to support Anchor’s mission of encouraging healthy oral hygiene habits among consumers, across India.”

Karan Shah, Director, Anchor Consumer Products, said:

“With a presence spanning over 30 countries, Anchor Oral Care continues to accelerate its reach. India is our home market, and it’s always been an important market for Anchor, and as we continue to strengthen our presence here, we wanted to partner with a personality who represents excellence, leadership, and strong values. Jos Buttler’s remarkable journey and global stature make him an exceptional fit for Anchor Oral Care, and we are delighted to welcome him to the Anchor family. This partnership marks an exciting new chapter for us as we look to build stronger connections with consumers across India.”

Kunal Shah, Creative Director, Anchor Consumer Products, said:

“Jos Buttler represents a rare combination of performance, confidence, composure, and character — qualities that make him more than just a sporting icon. From a creative perspective, his personality gives us an exciting opportunity to bring a fresh and contemporary dimension to Anchor Oral Care, while staying rooted in the values and trust that the brand has built over the years. We are excited about what this partnership can create for Anchor and our consumers.”

Asit Roy, Senior Vice President – Sales, Anchor Consumer Products, added:

“India is a key market for Anchor Oral Care, and Jos Buttler’s strong connection with Indian cricket audiences through the IPL makes this association especially exciting. His stature will help us strengthen our consumer connect and further build Anchor’s presence across the country.”

Sandeep Abbhi, Marketing Head of Anchor Consumer Products, added:

“Anchor has been trusted by Indian families for nearly three decades, and our ambition is to take that trust forward as we build the next phase of our journey. Jos Buttler brings an incredible combination of performance, confidence, consistency, and values, which makes this association particularly meaningful for us. We believe his stature will help us connect with a wider and younger audience while continuing to strengthen Anchor Oral Care’s position in India.”