JSW Inspire partners with IOA

JSW Group’s sportswear brand JSW Inspire has been announced as the Lifestyle Partner of the Indian contingent for the Asian, Commonwealth and Olympic Games following an agreement signed by the Indian Olympic Association (IOA) and JSW Group.

The partnership will see the Indian contingent wear JSW apparel at the 2022 Commonwealth Games in Birmingham, the 2022 Asian Games in Hangzhou, and the 2024 Olympic Games in Paris. 

Parth Jindal, CEO of JSW Cement and JSW Paints, commented:

“We have made it our life’s mission to leave no stone unturned till India is among the top-five nations at the Olympic Games when it comes to the medal tally. We founded the Inspire Institute of Sport so that we could create champions who stand on podiums while our national anthem plays over and over.

“Sakshi Malik at Rio 2016, and Neeraj Chopra and Bajrang Punia at Tokyo 2020 are just the start. We are driven by the idea of establishing India as a sporting superpower on the world stage, and every effort from us is a big push in that direction.“

Rajeev Mehta, IOS Secretary General, added:

“We are excited to see them continue and build upon their partnership with the IOA over the next few years. Team India is taking great strides on the global sports stage and it is only fitting that our athletes wear a high-quality Indian brand while representing the nation globally.“

JSW Group earlier had also sponsored the Indian contingent at the Tokyo 2020 Games.