Jude Bellingham becomes the new face of SKIMS Mens

Jude Bellingham has become the new face of Kim Kardashian’s shapewear and clothing brand, SKIMS.

The England and Real Madrid CF star was shot by renowned fashion photographer Katja Rahlwes, who captures the player in the SKIMS Mens Cotton and Stretch collections.

Also read: NBA teams up with SKIMS

The partnership with Bellingham exemplifies SKIMS’ dedication to featuring diverse talents in sports, having also recently included the likes Patrick Mahomes, Nick Bosa and Shai Gilgeous-Alexander.

Speaking on the collaboration, Kim Kardashian, co-founder and Chief Creative Officer of SKIMS, added: 

“Jude… has always been a rising star within the football world but this year he’s truly cemented himself as an icon, and his influence on the next-generation of players and fans is undeniable. This is an exciting time for the brand, and this campaign is another example [of] SKIMS’ ability to create global cultural moments, especially within sports.”

Through a public statement, Jude Bellingham said the following about the SKIMS deal: 

“The opportunity to be featured in Skims Mens latest campaign is incredible. It’s so important for me to have flexibility and comfort when I’m playing and training, or even off-duty, and Skims meets these needs.”

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