EA Sports FC, the football simulation video game franchise developed and published by EA Sports that was formerly known as “FIFA” due to EA’s partnership with the eponymous world football–governing body, has unveiled a new ad featuring English professional footballer Jude Bellingham for its latest instalment, EA Sports FC 25.

The England and Real Madrid CF star is joined by his brother, Sunderland AFC’s Jobe Bellingham, and football legends David Beckham, Zinedine Zidane, Gianluigi Buffon, and more.

Titled “For the Club”, the campaign showcases EA Sports FC 25’s new “5v5 Rush” experience. Along with the main film, the campaign will also include a series of talent shorts and thematic chapters.

Current F1 World Champion Max Verstappen, Liverpool FC star Trent Alexander-Arnold, and music artists Dave and Tiakola also feature in the ad film directed by while Rollo Jackson. 

Also read: Jude Bellingham’s brand endorsements

Charlie Villiers, Senior Director of Franchise Marketing, EA Sports FC, said: 

“With the introduction of Rush and the overhaul of tactics in FC IQ, FC 25 is so much fun to play with your mates, and this work really emphasizes the whole authentic range of emotions that arise from each match.

“Rather than creating a one-size-fits-all piece of content, this body of work, with the various chapters and shorts we created, allows us to really delve into each moment related to FC and be more intentional and relevant as we roll it out.”