This article contains information about English professional footballer Jude Bellingham’s brand endorsement deals.
The German athletic apparel and footwear corporation has been sponsoring the England international since his first professional season at boyhood club, Birmingham City FC, in 2019.
More recently, in January 2024, Bellingham was made the face of Adidas’ “Predator” series with the release of the “Predator 24” cleats.
In June 2024, Bellingham became the new face of Kim Kardashian’s shapewear and clothing brand SKIMS. The England and Real Madrid star was shot by renowned fashion photographer Katja Rahlwes, who captured the player in the SKIMS Mens Cotton and Stretch collections.
The partnership with Bellingham exemplifies the luxury brand’s dedication to featuring diverse talents in sports, also having on board the likes of Patrick Mahomes, Nick Bosa, and Shai Gilgeous-Alexander.
French luxury fashion house Louis Vuitton signed a multi-year, multi-million-pound partnership agreement with the young Englishman in November 2023.
In June 2023, McDonald’s UK announced the signing of Jude Bellingham to its “Fun Football” programme as a full-time ambassador. The programme provides children aged 5–11 with free football coaching all over the UK. Fellow England international Beth Mead is also a Fun Football ambassador alongside the Real Madrid CF midfielder.
In May 2024, British soft drinks brand Lucozade signed a multi-year partnership agreement with English star Jude Bellingham, the latter becoming a brand ambassador of the former in the process.
As part of the deal, the Real Madrid CF star headlines the brand’s multi-million pound “Bring the Energy” television campaign.
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