The Automobile Club de l’Ouest (ACO) has roped in Italian sportswear and sports equipment brand Kappa as an Official Supplier of the 24 Hours of Le Mans.
Kappa joins on a three-year deal, set to run until 2026, and will design a new range every year it holds a licence for Le Mans as per the agreement.
Pierre Fillon, President of the Automobile Club de l’Ouest, commented:
“On behalf of the Automobile Club de l’Ouest, I would like to welcome Kappa?—?an emblematic brand with solid ties to the sporting arena. We are excited to be building new relationships at a time when endurance racing is undergoing a surge in popularity. Kappa will add impetus to our growth as a vector for the 24 Hours of Le Mans brand.“
Rémi Garnier, Country Manager, Kappa France, added:
“We are proud to officialise our partnership with the 24 Hours of Le Mans?—?the world’s greatest endurance race. It gives us great pleasure to strengthen our ties with the motorsport world and to pursue our commitment to the sector with a long-standing, iconic brand. The partnership gives us the opportunity to create unique collections for the 24 Hours of Le Mans, drawing on our respective brands’ identity to offer fans around the world garments they love to wear. We shall be the official supplier for ACO staff and look forward to engaging with race fans through our brands.“
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