KFC India has teamed up with the Hero Indian Super League (ISL), coming on-board as an Official Partner of the league.
The partnership will see KFC launch “KFC Street Football”, which is a platform for young football fans in the country to showcase their talents. An online campaign will also be launched, which will see fans asked to post online videos showcasing their freestyle moves and footwork whilst using the #KFCStreetFootball hashtag.
The campaign will also have various on-ground challenges, such as The Dribble Challenge, The KFC Bucket Challenge, and The Freestyle Challenge.
The KFC Street Football team will be scouting players across five India cities which are: Bangalore, Chennai, Kolkata, Kochi and Mumbai.
Moksh Chopra, General Manager, KFC India, commented:
“Football culture in India has been growing rapidly and leagues like Hero ISL bring fans closer to the sport. Joining the frenzy with KFC Street Football, we promise football fans an exciting opportunity to showcase their talent on national television, at the biggest league in the country.
“From finessing the perfect dribble to showcasing your freestyle moves, football enthusiasts will get a chance to be part of the action on ground.“
Bhaichung Bhutia, former Indian senior men’s national football team captain, said:
“India has an unexplored reservoir of football talent, especially at the grassroot level. With KFC’s partnership with the Hero ISL and the introduction of KFC Street Football we are looking at the first-ever platform in the country that allows young football enthusiasts to showcase their talent to a national audience.“
A Football Sports Development spokesperson added:
“We are pleased to partner with KFC India for KFC Street Football and the Hero ISL. At FSDL, we constantly look at ways to provide football talent and fans a platform to express themselves through a large platform. We are sure that this association will amplify the popularity and growth of the Indian football ecosystem.“
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