Ace Cricketer KL Rahul and Bollywood actress Athiya Shetty have been roped in as the Indian brand ambassadors for French luxury eyewear company NUMI Paris. The campaign featuring the rumored couple went live on June 16th across various social media platforms.
Sharing his delight, KL Rahul said, “I am super excited to be welcomed into the NUMI Paris family. NUMI has all the attributes that I always look forward to when I indulge in a brand. And I am happy to share that NUMI is the perfect extension of my personality.”
Commenting on the association, Athiya Shetty said, “I am delighted to collaborate with a brand like NUMI Paris. Their ethos celebrates precision and class, something that has been an inherent part of my outlook, be it in films or outside of it. I can’t wait to see the magic we create together.”
Directeur du Development Commerciale for NUMI Paris, Jean-Philipe Chilet, said, “NUMI Paris is extremely lucky to have youth icons like Athiya Shetty and KL Rahul on board. They both are talented artists in their own right and people look up to them because of their style and their sense of relatability. We are looking forward to a long journey with them.”
Numi has partnered with Hotstar for the broadcast of the inaugural ICC World Test Championship Final to be played between India and New Zealand. As part of this association, the campaign shall be aired across the medium through the duration of the big-ticket event.