Virat Kohli signs deal with TIDL

Indian professional cricketer Virat Kohli has been announced as a brand ambassador of American pain relief brand TIDL, with the latter teaming up with Indian consumer goods company Baidyanath Group as it looks to break into the Indian market. 

Also read: Virat Kohli’s brand endorsements

Speaking about the deal with TIDL, Kohli commented:

“As a sportsperson, you learn to adapt to a higher pain threshold. I’ve taught myself to live with it without compromising on my goals. Pain is a constant challenge, hindering quality of life. TIDL is a game-changer letting you reclaim the joy of living by changing the way you find relief. I’m delighted to represent this brand as the ambassador. Looking forward to making India pain-free. No Pain, No Limits!“

Siddhesh Sharma, Baidyanath’s President and TIDL India’s Director, said:

“I am in the business of making people happy, when I say happy, I mean healthy. We dream and work towards seeing a healthier India everyday and TIDL fits into our group’s ethos seamlessly. TIDL is the future of pain relief, it’s excellent for prevention and treatment both. Baidyanath brings world class infrastructure in R&D, manufacturing and distribution giving TIDL the perfect launch pad in India. There’s no better testimony than Virat himself using TIDL everyday, and to have him as a partner in this exciting venture says it all.“

Prashant Raj, Co-founder and COO, TIDL, added:

“TIDL’s solutions are going to change the way Indians understand and deal with pain. Pain is not only uncomfortable, but it also affects us on a deeper level, damaging our sleep quality, mental health, focus and energy. Pain restricts our ability to achieve our highest potential. With TIDL, these barriers are broken, and we can get back to doing the things we love – be it fitness, family, or work!”