French footballer Kylian Mbappé has joined forces with Sorare, becoming an investor, social impact partner and ambassador of the fantasy sports game.
The partnership will see Sorare support Kylian Mbappé’s philanthropic venture “Inspired by Kylian Mbappé” (IBKM) and help disadvantaged young people learn about the opportunities presented by Web3 technology.
Sorare was founded in 2018 as a fantasy video game, which now also combines NFT collectables with fantasy sports. The company’s hyper-growth has seen it partnering with various sports organisations, which include LaLiga, Bundesliga and Major League Baseball (MLB). The partnership with Kylian Mbappé will help the company widen its global fanbase.
Commenting on the deal, Kylian Mbappé said:
“Off the pitch, the most important thing for me is helping empower young people who might not have access to the type of opportunities others have – to realise and fulfill their dreams and potential. And with new technologies presenting such profound opportunities, I wanted to partner with an ambitious, global tech brand that would resonate with the young people whose dreams we’re supporting. Sorare was the perfect fit, and I was beyond inspired by Nicolas and the team’s enthusiasm for football, fans, and building a better, more inclusive world. I can’t wait to get started and make a global impact with them as their first-ever player ambassador.”
Nicolas Julia, CEO and co-founder at Sorare, also stated:
“Kylian Mbappé is one of the most talented, celebrated and recognisable athletes in modern sports. He is a true football icon and will undeniably be one of the most important figures in world football for years to come. And like Sorare, he has limitless ambition, he’s fast-moving on and off the pitch, he has a truly global reach, and he is committed to enacting positive change in the world.
“We’re thrilled to have Kylian join Sorare on our journey to connect millions of sports fans worldwide with their favourite athletes in innovative new ways.”