LaLiga renews TikTok partnership

LaLiga and social media platform TikTok have announced a renewal of their strategic partnership, which will see TikTok remain a “priority partner for innovation” of Spanish football’s top division and promote it to its community of over a billion people.

The renewal of the partnership will also entail exclusive LaLiga content on TikTok, including behind-the-scenes clips. 

Additionally, TikTok users and LaLiga fans worldwide will stand a chance to enjoy unique experiences, including in-app hubs and hashtags to stay up to date with all things LaLiga. 

Alfredo Bermejo, Digital Strategy Director, LaLiga, commented:

“This collaboration with TikTok strengthens our commitment to bringing LALIGA closer to fans around the world. It is a partnership that enables us to deliver innovative and engaging content, connect with new generations, and continue consolidating our growth in international markets. We’re leveraging surfaces like the LALIGA Detail Page and Search Hub to drive tune in conversion to local broadcasters.“

Rollo Goldstaub, Global Head of Sports Partnerships at TikTok, said:

“Spanish football reaches a global audience on TikTok, this year our partnership will expand that global community allowing fans and new viewers to celebrate and enjoy amazing match action from some of the best clubs in the world. We’re proud to partner with LALIGA to offer unique sports product solutions that will drive tune in to broadcaster’s live matches around the world and create experiences that allow our global community to engage with their favorite clubs and players on a more interactive level.“