Lance Stroll : Brand endorsements, charity work

This article contains information about the brand endorsements and notable charity work of Canadian racing driver Lance Stroll. 

Current Sponsors

Bombardier

Bombardier Inc. is a Canadian aviation company specialising in building business jets. In 2017, Bombardier signed a sponsorship deal with Lance Stroll and the partnership has continued even though Stroll has moved on to a different racing team. 

The partnership deal has seen Lance Stroll sporting the Bombardier logo on his helmet and he also features in the company’s promotional content.

Stilo

Stroll tied up with Stilo, a helmet manufacturer, which has worked with the driver to design his helmets, right from his F2 days. Stilo and Stroll continued this partnership when the Canadian graduated into F1, with his helmets designed exclusively by Stilo.

Stilo launched their new helmet Stilo ST6 which was recently unveiled to be worn by Stroll in the 2025 season. The Stilo ST6 is designed for performance, safety, and aerodynamics. 

Socios.com

In February 2022, Stroll and Socios.com joined forces to raffle an exact replica of the helmet worn by the Canadian in the 2021 US Grand Prix, with the helmet signed by Stroll himself. This campaign was announced on Socios.com’s official Twitter page. 

Socios.com is a platform that allows sports teams and organizations to create and manage fan tokens, which are digital assets that can be  purchased by sports fans  and they can be further used to engage with their favorite teams.

As part of this deal, Socios.com also acts as the website sponsor for Lance Stroll. 

Metro Supply Chain

In 2024, Canadian Supply chain solutions partner Metro Supply Chain signed a sponsorship deal with Lance Stroll. In Feb 2025, the company confirmed the renewal of its  association with the F1 Driver for another year.

 As part of the deal, Metro Supply Chain will be the Official Marketing Partner for Lance Stroll. The company’s logo will continue to appear on Stroll’s helmet for select races in the 2025 Formula One season. 

Previous Sponsors

Canada Life

In 2017, Canada Life celebrated Lance Stroll earning an F1 seat by partnering up with him to support his F1 career. Canada Life is an insurance company headquartered in Winnipeg, Manitoba. It announced this partnership on the eve of the 2017 Canadian Grand Prix.

Tim Hortons

Canadian fast-food chain, Tim Hortons sponsored Lance Stroll for the Canadian Grand Prix in 2024. 

As part of the deal, Stroll appeared in a fun  promotional campaign for their flat bread pizza and also sported the Tim Horton’s logo on his racing helmet for the Canadian Grand Prix. 

Krown Produce                                                          

In 2024, Canadian fresh produce brand Krown Produce  partnered with F1 driver Lance Stroll, becoming his Official Produce Partner.

The partnership  put the Calgary, Alberta-based company’s logo on Stroll’s crash helmet going forward. 

Charity

• In 2020, Stroll pledged to donate $1,800 for every point he got in the Belgian Grand Prix and a separate donation to the Los Angeles Fire Department Foundation (LAFD) to support the victims of the California wildfires.
• Stroll supports a charitable foundation for young women in STEM fields. Along with his previous F1 team  partner Sebastien Vettel, he  won the F1 free throw challenge that led to a donation of $20,000 to the Ann Richards School for Young Women Leaders – located in Austin, Texas.
• Stroll’s P4 finish at the German GP in 2019 raised £11,000 for Breast Cancer Care through the SportPesa Grid That Gives initiative.
• As part of the Aston Martin Aramco F1 racing team, Stroll also supports  Spinal Track, a charitable foundation that is dedicated to giving fully funded track and rally experiences to disabled drivers.