Las Vegas Grand Prix teams up with Aristocrat Gaming

The Las Vegas Grand Prix has announced Aristocrat Gaming as its Official Slot Machine. The inaugural race will be held later this year on November 18, 2023, at the Las Vegas Strip.

Emily Prazer, Chief Commercial Officer for the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX, commented:

“Introducing the F1® experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance guest experience through innovation and technology, and also understands Las Vegas’ unique market. Aristocrat aligns perfectly with our values and vision for the 2023 race, and we are excited for the start of what we believe will be a seamless partnership.” 

Mark Wadley, Chief Marketing Officer of Aristocrat Gaming, said:

“Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX. This event will be like no other and we look forward to inviting interested F1 fans to play our great lineup of entertaining slot games that match the excitement on the track.“

The Las Vegas Grand Prix will be the third race in the US in the F1 race calendar. The night race will take place on and around the Las Vegas Strip, going around the city’s famous landmarks such as the Caesars Palace, Bellagio and Venetian.