Leeds United confirm eToro partnership

Global trading and investing platform joins as an Official Partner.

Premier League side Leeds United have announced a multi-year partnership with Israeli trading and investment firm eToro.

eToro currently boasts of over 20 million registered users worldwide. From offering fractional shares and ETFs to commodities and crypto assets, eToro provides multiple investment options.

As part of the deal with Leeds United, eToro will gain exclusive marketing rights, matchday advertisements on the LED boards at Elland Road, presence on media backdrops during player interviews and various digital rights.

Speaking about the partnership, eToro’s Global Sponsorship Manager, Dylan Holman, stated:

“We are delighted to have partnered with Leeds United. As a global trading & investment platform, we want to open up the financial markets to everyone. We look forward to working with the club to help bring fans closer to the action along with educating them on investing.”

Leeds United’s Executive Director, Paul Bell, added:

“We are thrilled to announce the club’s new partnership with eToro, a leader in their industry. We are at the start of another exciting season in the Premier League, and we are looking forward to developing the relationship with eToro, helping to increase awareness around the brand through our loyal fanbase on matchdays and through our digital channels.”

This isn’t the Israeli company’s first venture into the football world as the firm had previously signed a deal with Southampton as well in an attempt to increase its global visibility.