Lewis Hamilton joins forces with Dior

Seven-time Formula One World Champion Lewis Hamilton has joined forces with French fashion house Dior, becoming not only its brand ambassador for men’s fashion but also a guest designer for a “new lifestyle capsule collection” which is set to launch in October 2024.

Hamilton and Dior designer Kim Jones have worked together on a new winter-ready lifestyle capsule collection centred around skiing and snowboarding.

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Speaking about partnering up with Dior, Lewis Hamilton said:

“Focussing on conscious choices and pushing boundaries with each piece, while merging my roots in Africa – drawing from their fabrics and believing in natural materials, as well as vibrant colours and powerful energy – has been so inspiring. I hope people everywhere feel good in these garments we designed so carefully.“

Kim Jones, Designer, Dior, said:

“We share a love of nature, a desire to celebrate Africa and an interest in the artisanal process and techniques that unite craftspeople in Africa with the savoir-faire of the Dior ateliers. Added to that, this collection also reflects Lewis’ sporting side, his virtuosity and our functionality. All in all, the way things came together happened very organically and enjoyably.“