Lewis Hamilton unveils non-alcoholic blue agave spirit “Almave”

If one has been following Lewis Hamilton on social media for the last few days, it is hard to miss his posts about “Almave”.

But what is Almave? Here we take a look at the seven-time World Champion’s latest project. 

Almave is the world’s first distilled non-alcoholic blue agave spirit, which launched on October 26, 2023, and will be available for retailers and in bars worldwide from next year onwards.

Almave is a joint collaboration between Hamilton and distiller and Casa Lumbre co-founder Iván Saldaña. It is also the only non-alcoholic product which uses blue agave, and, since it skips the fermentation step, during which the liquid becomes alcohol, one can’t call it tequila.

Made from raw materials found in Jalisco, Mexico, Almave is launched ahead of the 2023 Mexican Grand Prix, at a place where Hamilton has won twice previously (2016 and 2019).

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Hamilton commented:

“I’m excited to introduce people to Almave – it’s a project I’ve been working on for a long time with Casa Lumbre. There’s a huge appetite for quality alternatives for those times when people don’t want to drink alcohol but also don’t want to compromise on flavour, which is why it was important that our product includes agave to reflect the taste of conventional tequila. I think it tastes amazing and what we have created is unlike anything else on the market, so I can’t wait to see what you all think.“

Iván Saldaña stated:

“While Almave Distilled Non-Alcoholic Blue Agave Spirit is not a tequila, we are immensely proud of how we are leading the non-alcoholic category in staying true to the production and craft of making tequila, specifically the use of real agave and distillation.While there are faster ways, we could not imagine a worthwhile non-alcoholic spirit without it. So, using our deep knowledge and spirit of discovery, we created Almave Blue Agave Spirit.“