Liberty Shoes partners with IOA for Asian Games

Liberty Shoes partners with Indian Olympic Association for Asian Games

September 9, 2023

The Indian Olympic Association (IOA) has announced that Liberty Shoes, a Gurugram-based Indian shoes manufacturer, will serve as the Formal Shoes Partner to the Indian contingent for the 2022 Asian Games, scheduled to be held in Hangzhou, China, from September 23 to October 8, 2023.

PT Usha, President of the IOA, commented:

Liberty Shoes will lend a smart touch to the ceremonial dress that has been designed for the members of the Indian team for the opening and closing ceremonies. IOA, Ministry of Youth Affairs and Sports, our National Sports Federations and Sports Authority of India have left no stone unturned to assist the athletes in their preparation for the Games.

Shammi Bansal and Ayush Bansal, Spokespersons for Liberty Shoes, said:

We could not have found a greater opportunity to showcase our brand before the world than the ceremonies in the Asian Games in Hangzhou. We are delighted that IOA has chosen Liberty Shoes as its partner ahead of the continental sporting showpiece.

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