Aditya ChaudhuriAce Indian boxer Nikhat Zareen, who is also a brand ambassador of Lifespan, a manufacturer of nutraceuticals, herbal, ayurvedic and personal care products, headlines the brand’s latest TVC.
Part of the brand’s #ResultsMatter campaign, the TVC talks about the importance of putting in the hard work and dedication and the eventual results which see Zareen today as a double world champion and an Arjuna Award recipient.
Narendra Ram Nambula, Founder and CMD, Lifespan Industries, commented:
“In the world of sports and nutrition, there are tales that inspire and define greatness. Nikhat’s journey from being an underdog hailing from the small city of Nizamabad in Telangana to becoming a world champion is one such remarkable narrative. Through Nikhat Zareen’s story, our aim is to inspire people and make them realise that the impossible can be achieved. As a brand, Lifespan envisions to empower individuals to reach their full potential, both in the world of sports and in life. We strive to offer the necessary fuel to achieve high-performance results for world champions like Nikhat. We firmly believe that with unwavering determination and the right nutrition support, anyone can achieve greatness.“
Vivek Reddy, Co-founder and Creative Director, PAD Integrated Marketing & Communications, said:
“Telling a real story can be challenging, particularly when re-enacting events in an individual’s life. Nikhat’s extraordinary journey is one of those rare underdog stories deserving of an honest narrative that organically ties back to the brand’s purpose of “delivering results” because that is all that matters.“
