Here are the sponsors for Liga NOS – the Portuguese top flight.
MAIN NAME – Primeira Liga
FOUNDED – 1934
MAIN SPONSOR
NOS – The Lisbon-headquartered Portuguese telecom company has been the sole title sponsor of the league since February 2015. The deal is reportedly worth €6m per season, roughly 70% of the league’s total revenue. However, it was announced in June last year that the NOS title sponsorship of Primeira Liga will end at the end of the 2020-21 season.
OFFICIAL SPONSORS
EuroBic – The Lisbon-headquartered private Portuguese bank is the official bank of Primeira Liga since August 2017. The sponsorship grants the bank branding rights across the league’s digital and physical assets. The two parties last renewed their deal in a two-year agreement in June 2019.
Select – Since the 2019-20 season, Glostrup-based Danish sports equipment manufacturer Select Sport serves as the official match ball supplier to Primeira Liga. The sponsorship currently runs until the end of the 2022-23 season.
Bet.pt – The Portuguese online bookmaker also serves as an Official Sponsor to the league. The deal sees Bet.pt hold betting rights for Primeira Liga’s matches, sponsor the league’s “Goal of the Month”, and enjoy a strong branding presence across the league’s digital and physical assets.
OFFICIAL PARTNERS
Super Bock – Leça do Balio-based famous beer brand Super Bock is a long-time supporter of Portuguese football and serves as the official beer of Primeira Liga. The partnership sees Super Bock’s beer products made available throughout the league’s matchday venues. The Super Bock logo can also be seen at the back of all Primeira Liga’s clubs’ matchday kits.
Finlog – The car rental firm also serves as an Official Partner to Primeira Liga. The partnership grants Finlog branding rights across the league’s digital and physical assets.
Solinca – Portuguese health & fitness club chain Solinca serves as an Official Partner to Liga Portuguesa de Futebol Profissional (LPFP) – the governing body responsible for organising Primeira Liga – since last September. The deal sees LPFP and Solinca create co-branded content to promote a healthy, physically active lifestyle. LPFP’s professional referees are also granted access to Solinca’s facilities under the deal, with the latter enjoying a strong branding presence across the league’s digital and physical assets.
Under Blue – The Portuguese fashion brand also serves as an Official Partner to Primeira Liga. The partnership grants Under Blue branding rights across the league’s digital and physical assets.
Unilabs – The Portuguese arm of the Geneva-headquartered diagnostic services provider also serves as an Official Partner to Primeira Liga. The partnership sees Unilabs extend its services to the league and hold branding rights across its digital and physical assets.
OFFICIAL SUPPLIERS
Cision – Incorporated in the Cayman Islands and headquartered in Chicago, Illinois, Cision is a public relations and earned media software company and services provider that serves as an Official Supplier to Primeira Liga.
COSMOS Viagens – COSMOS is a Portuguese travel agency that serves as an Official Supplier to Primeira Liga. COSMOS aides the LPFP in organising personalised league-oriented trips.
Lacatoni – Sports equipment retail firm Lacatoni also serves an Official Supplier to Primeira Liga.
wTVision – Mediapro-owned broadcasting solutions provider wTVision also serves as an Official Supplier to Primeira Liga. wTVision helps with the LPFP with its broadcast of Primeira Liga’s matches.
EY – The London-based private accounting firm also serves as an Official Supplier to Primeira Liga. EY helps the league with the business side of things.
Written By
Anshuman Joshi