LIV Golf announces new partnership with HSBC

LIV Golf has announced a multi-year partnership with British universal bank HSBC.

The deal will see HSBC become the Official International Banking Partner of LIV Golf as well as a Global Partner. The partnership will cover LIV Golf’s entire 14-event season and have HSBC support two LIV Golf teams — Crushers GC and Majesticks GC. 

Additionally, HSBC will support LIV Golf’s community partnership strategy, which works toward providing more opportunities and access to upcoming golfers, as well as financial literacy initiatives.

Scott O’Neil, CEO, LIV Golf, said:

“HSBC’s track record in supporting and advancing the game of golf is inspiring and admirable, and we are proud to welcome them into LIV Golf’s growing roster of global partners. HSBC’s global footprint and ongoing presence in professional tournaments align perfectly with our mission to build the game for the next era of players and fans. Few sports leagues can claim a truly global reach, making a partnership with HSBC a natural alignment in our pursuit of a shared vision. We appreciate HSBC’s confidence in supporting some of the world’s biggest stars as they introduce and showcase the sport and its opportunities to new audiences worldwide. Together, we have an opportunity to engage younger fans, connect through music, culture, and innovation, and inspire the next generation, unlocking meaningful potential for both our brands and the sport we love.“

Barry O’Byrne, HSBC’s CEO of International Wealth and Premier Banking, added:

“We are delighted to join forces with LIV Golf and are really excited to see what we can create together. HSBC has more than two decades of legacy in the sport and we can’t wait to bring another level of excitement to our clients and sport fans. We are looking forward to working with LIV Golf to continue to attract new audiences to watch and play the game. We are proud to continue to open up a world of opportunity for golf, both on and off the course and have LIV Golf alongside us on this journey.”

Bryson DeChambeau, Captain, Crushers GC, said:

“LIV Golf and Crushers GC deliver both the game and golf culture to new generations and markets across the world with a competitive spirit at our core. We are proud to represent HSBC, a brand that shares our belief in access to golf and elite performance on a global stage.“

Lee Westwood, Co-captain, Majesticks GC, added:

“HSBC has been a leader in shaping the global game of golf for decades; this new partnership strengthens our team and reinforces the global momentum behind LIV Golf; together, we’re building something special that resonates far beyond the fairways. It will be an honour to wear the HSBC brand as we represent Majesticks GC around the world.“