LIV Golf has announced a multi-year partnership with ROSHN Group, a Saudi Arabian multi-asset real estate developer.
ROSHN Group comes on board as a Global Pillar Partner of LIV Golf for the 19 international tour stops of the 2025 and 2026 seasons. Starting from the 2025 LIV Golf Andalucía event, fans will be able to experience ROSHN Group’s hospitality offerings and “immersive” on-site activations for the remainder of the 2025 season.
ROSHN Group’s YUHYEEK CSR programme will partner with the league’s “Potential Unleashed” initiatives to roll out sports education programmes and create long-term community impact for Saudi Arabian youngsters looking to develop their golf skills.
Additionally, the two parties will collaborate to launch the “Rising Stars” programme, which will recruit and train up to 20 young Saudi golfers over six months, with mentorship from LIV Golf players and professional coaches. These kids will also have a chance to attend various LIV Golf events in the US and UK this year as they prepare for professional-amateur events next season.
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Jake Jones, LIV Golf’s Senior Vice President of Impact and Sustainability, commented:
“Our long standing collaboration with ROSHN Group gives us the ability to establish a sustained program of youth engagement through golf across our League’s events. Starting from LIV Golf Andalucia, this partnership will support our Potential, Unleashed junior golf development initiatives across the remainder of our 2025 season, and we look forward to seeing the impact both on the course, and across the globe.“
Ghada Alrumayan, ROSHN Group’s Chief Marketing and Communications Officer, added:
“At ROSHN Group, we recognize the role of sport in transforming society, inspiring generations and unlocking opportunity. This expanded global partnership builds on our successful collaboration with LIV Golf, which stretches back to 2022, and amplifies our shared commitment to youth educational development as we help to shape the future of golf. Our ‘Rising Stars’ program embodies the ambition of these talented Saudi youth who will be the champions of tomorrow.“
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