Liverpool Football Club (LFC) have announced a multi-year partnership agreement with betting operator Ladbrokes, roping it in as their Official Betting Partner in the UK and Ireland.
The partnership will see Ladbrokes work with the club on a host of content projects and enjoy branding exposure via pitch-side LED screens at Anfield and the Totally Wicked Stadium, home grounds of the LFC men’s and women’s first teams, respectively.
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Ben Latty, Chief Commercial Officer at Liverpool FC, commented:
“Ladbrokes is one of the most established and well recognised high-street betting firms, and we’re delighted to welcome them to the LFC partner family.?? This new partnership also enables Ladbrokes to continue driving forward with its local community work, using football to increase physical and mental wellbeing, particularly in areas of high social deprivation.”
Charlotte Emery, Chief Marketing Officer for Ladbrokes (Entain UK brands), added:
“We are absolutely thrilled to be partnering Ladbrokes with a football club with the history and stature of Liverpool FC. At Entain we’re committed to working only with partners that align with our values, and Ladbrokes and Liverpool have lots in common – great heritage, ambition and a commitment to serve our communities, not to mention passion for football – making this the perfect partnership. We are also looking forward to continuing to support and inspire grassroots football, an area we have been committed to in recent years through our Pitching In sponsorship of the Trident Leagues and Camden Town WFC.”
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