Liverpool Football Club have announced a multi-year partnership with global sportswear giant Adidas, which will become the club’s Official Kit Partner from August 1, 2025.
The deal will see Adidas provide match kits, training kits, and culture wear for the Liverpool senior and youth teams (both men’s and women’s) as well as LFC Foundation staff.
The new agreement sees Adidas and Liverpool team up once again, having worked together between 1985 and 1996 and then again from 2006 to 2012.
Billy Hogan, Liverpool FC CEO, commented:
“Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time. adidas and Liverpool share an ambition of success and we couldn’t be more excited to partner together again as we look forward to creating more incredible kits to help drive on-pitch performance. We’d like to thank Nike for their support over the last five years and wish them well for the future.“
Bjørn Gulden, Adidas CEO, said:
“We are extremely excited that adidas and Liverpool Football Club are teaming up once again. The club is one of the biggest and most iconic names in world football with a huge fan base. The jerseys worn during previous partnerships are some of the greatest ever created. We are honoured to once again provide the players with cutting-edge technology to perform at the highest level and are looking forward to creating more classics for the fans.“
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